About us

About us

Softmaster Trade is a leading provider of technology solutions, founded in 2002 and successfully operating for more than 20 years in the fields of trade and HORECA, industrial, medical and laboratory equipment supply and service. After changes in management in 2012, the company set new goals, which, in addition to dominating the local market, also included international expansion. Today, Softmaster Trade operates in Azerbaijan, Georgia, Armenia and Uzbekistan, where it serves more than 500 large trade, HoReCa, distribution and warehousing businesses.

One of the company's main priorities is the empowerment of women. 90% of Softmaster Trade employees are women, occupying leading and middle management positions. The company actively supports young entrepreneurs, offers them internship programs and takes care of their professional development. Softmaster Trade also focuses on eco-friendliness, philanthropy and supporting start-up businesses.

Our mission is to create value for our customers and help them achieve success using modern technologies. Our priorities are:

High-quality products
Innovative solutions
Customer support